Penerapan Strategi Digital Marketing Pada Usaha Mikro, Kecil, Menengah (UMKM) Fire Chicken Purwokerto
DOI:
https://doi.org/10.53494/jira.v12i1.1374Kata Kunci:
Digital Marketing, UMKM, Social Media, Digital Technology, MarketingAbstrak
Abstrak— The purpose of this study is to ascertain how Fire Chicken UMKM implements digital technology and marketing.UMKM are crucial to the Indonesian economy, especially when it comes to generating jobs and promoting regional and national economic expansion. Using information and communication technology to assist business activities is oneway UMKM may stay competitive in the age of digitalisation and continue to expand. Business players must adopt digital marketing tactics in order to broaden their market reach and boost sales, as the evolution of internet technology has caused a shift in marketing trends from traditional to digital. This study employs a descriptive, qualitative methodology. The manager of Fire Chicken UMKM, who is thought to be knowledgeable with the digital marketing tactics used by the company, is the research informant for the purposive sampling technique. About 70% of total sales come from digital marketing, with online channels and the DO system accounting for 60% of revenues
Keywords: Digital Marketing, UMKM, Social Media, Digital Technology, Marketing
Referensi
DAFTAR PUSTAKA
Amalia, R., & Salama, S. C. U. (2023). Pemanfaatan Digital Marketing Pada Umkm Di Jawa Timur. Abdimas Galuh, 5(1), 669. https://doi.org/10.25157/ag.v5i1.10004
Amartya, S., Putri, S. A., Untari, L. P., & Aprilia, S. P. (2024). Optimalisasi kinerja UMKM wrap it salad melalui skill manajerial kewirausahaan. Jurnal Pengabdian Sosial, 1(8), 739–742. https://ejournal.jurnalpengabdiansosial.com/index.php/jps
Andriani, R., & Aminah, S. (2024). Peran digital marketing dalam meningkatkan UMKM di Kelurahan Wonorejo Kota Surabaya. Jurnal Pengabdian kepada Masyarakat Nusantara. 5(4), 4498–4503.
El Ghifari, L. F., & Moh. Supendi. (2024). Penerapan Strategi Digital Marketing Pada Usaha Mikro Kecil Menengah (UMKM) Waken Cafe. Jurnal Niara, 16(3), 504–512. https://doi.org/10.31849/niara.v16i3.15295
Mulyono, S. (2025). Digital Marketing: Penerapan Strategi Pemasaran Digital Melalui Media Sosial Instagram Dalam Meningkatkan Penjualan Produk Suncreen Zam-Zam. Indo-Fintech Intellectuals: Journal of Economics and Business, 5(1), 4320–4331. https://doi.org/10.54373/ifijeb.v5i1.2784
Paranoan, N., Palalangan, C. A., & Sau, M. (2022). Paranoan, N., Palalangan, C. A., & Sau, M. (2022). Mengungkap Strategi Penerapan Digital Marketing Dalam Meningkatkan Pendapatan Umkm Produk Kuliner Di Makassar. Accounting Profession Journal, 4(1), 61–77. https://doi.org/10.35593/apaji.v4i1.33Mengungkap . Accounting Profession Journal, 4(1), 61–77.
Robby Aditya, & R Yuniardi Rusdianto. (2023). Penerapan Digital Marketing Sebagai Strategi Pemasaran UMKM. Jurnal Pelayanan Dan Pengabdian Masyarakat Indonesia, 2(2), 96–102. https://doi.org/10.55606/jppmi.v2i2.386
Rosyidi, R. A., Dito, M. D., Hakiki, A., Wibowo, M. L., Husaini, F., & Fianto, B. A. (2025). Peran Media Sosial dalam Strategi Pemasaran Produk UMKM. SANTRI : Jurnal Ekonomi Dan Keuangan Islam, 3(3), 113–128. https://journal.areai.or.id/index.php/SANTRI/article/view/1461
Shella, S., Elisa, Everlin, E., Shelia, S., & Sinta, Z. K. (2025). Analisis Peran Platform Digital Dalam Meningkatkan Strategi Pemasaran Dan Penjualan UMKM Di Tepi Laut Tanjungpinang. Jurnal Ilmiah Raflesia Akuntansi, 11(1), 104–112. https://doi.org/10.53494/jira.v11i1.834
vizia. (2023). Pengaruh Social Media Marketing Terhadap Keputusan Pembelian Di Ecommerec. 13–43.
Yulya Ammi Hapsari, Putri Apriyanti, Aldi Hermiyanto, & Fahrur Rozi. (2024). Analisa Peran UMKM Terhadap Perkembangan Ekonomi di Indonesia. Jurnal Manajemen Dan Ekonomi Kreatif, 2(4), 53–62. https://doi.org/10.59024/jumek.v2i4.464
Unduhan
Diterbitkan
Cara Mengutip
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2026 Andara Kesya Saputra, Naira Hasifa
Artikel ini berlisensi Creative Commons Attribution 4.0 International License.
JURNAL ILMIAH RAFLESIA AKUNTANSI (JIRA) is licensed under a 