The Impact of Brand Image on The intention to continue using an E-Wallet Through E-Satisfaction

Penulis

  • Ryan Suarantalla Universitas Merdeka Malang
  • Fajar Suparto Universitas Merdeka Malang
  • Syaiful Arifin Universitas Merdeka Malang

DOI:

https://doi.org/10.53494/jira.v11i1.900

Kata Kunci:

Brand Image, E-Satisfaction, Continuous Use Intention, E-Wallet, West Nusa Tenggara

Abstrak

This study aims to analyze the influence of Brand Image on the intention to continue using E-Wallet through E-Satisfaction in West Nusa Tenggara. Using a quantitative approach, data were collected through a survey with 196 respondents who use E-Wallet. The results of the hypothesis test indicate that Brand Image has a significant positive influence on E-Satisfaction. In addition, E-Satisfaction functions as a significant mediating variable in the relationship between Brand Image and the intention to continue using E-Wallet. With a p-value smaller than 0.05, all tested hypotheses can be accepted, which confirms that E-Satisfaction strengthens the influence of Brand Image on the intention to continue using E-Wallet. These findings suggest that in order to increase E-Wallet user loyalty, companies need to build a strong brand image while ensuring a satisfying user experience.

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Unduhan

Diterbitkan

2024-04-30

Cara Mengutip

Ryan Suarantalla, Suparto, F. ., & Arifin, S. (2024). The Impact of Brand Image on The intention to continue using an E-Wallet Through E-Satisfaction. Jurnal Ilmiah Raflesia Akuntansi, 11(1), 482–496. https://doi.org/10.53494/jira.v11i1.900

Terbitan

Vol 11 No 1 (2025): Jurnal Ilmiah Raflesia Akuntansi

Bagian

Articles

Lisensi

Hak Cipta (c) 2025 Ryan Suarantalla, Fajar Suparto, Syaiful Arifin

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Artikel ini berlisensi Creative Commons Attribution 4.0 International License.